Gift with Purchase

The Gifts with Purchase strategy, akin to a buy one take one setup, is a powerful promotional tool in e-business that enhances the value proposition for customers. By offering an additional item for free or at a discounted price with a purchase, e-commerce businesses can attract more customers and differentiate themselves in a competitive market. This approach encourages larger purchases, as customers may be inclined to spend more to qualify for the free gift, ultimately increasing the average order value. Additionally, it helps reduce cart abandonment rates; when customers see the added incentive, they are more likely to complete their purchases.

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Define your purchase requirements and the items to be given as gifts in this section. You can set the type of requirements based on a minimum purchase amount or by matching specific products.

Set the expiry details if applicable and save once done.